OFOOD x JONGGA Food Truck, September 2024 - Bi-Coastal Food Truck Activation

“Amplify helps Jongga and OFood bring Korean snacking culture to the streets of LA and New York....

Visitors will have the opportunity to sample authentic Korean comfort food featuring a curated menu from viral private chef, Rob Li (@broccoliRaab) crafted with Jongga and O’Food’s top products.

The multi-city food truck tour started in Los Angeles this weekend and will be heading to New York this weekend, Sept. 27 - Sept. 29. The curated menu features bold takes on street food classics such as Jongga's cheesy tteokbokki with corn and bacon, and kimchi fried rice with Jongga's kimchi, and more.

Jo Kang, Group Creative Director, Amplify, said: “Jongga and O’Food wanted to move their products from the "ethnic" aisles of supermarkets into the shopping baskets of customers looking for easy and delicious ways to spice up their weekly meal preps. To become a part of our audience’s lives, we needed to show up in their everyday locations on the East and West Coast. Busik is addictive and affordable Korean street food that has a special place in Korean food culture, especially among younger consumers. Inspired by traditional Bunsik shops, our JO'Bunsik truck has bright and colorful branding and their iconic visual language, combining the two brands under one name.”