ROBINHOOD PRESENTS: SHARE OF WALLET, JANUARY 2026

Overview
he challenge here was how do we bring live streamers back in a way only a millennial/gen x would know best… a TRL style live stream! The perfect location lived on Rivington st. Nestled in the LES  we offer PBM fans the opportunity to see their favorite artist vibe and record music live in the flesh. Each guest rolled in throughout the 8 hour stream. The upper leveL now a recording studio, the lower half a VIP lounge, the sidewalk…a frenzy!!

• Maximize the view from the sidewalk and avoid any obstructions done in the name of storefront branding. The event is the signage.

• Safety is priority. How do we resolve crowd control and guest artist in one piece?

• What details can facilitate the streams needs while keeping the eyes engaged.