LOEWE RUNWAY CONCEPT, MAY 2024

LOEWE’s creative direction typically positions itself in a space where the artisanal prowess, & the human sentiment, overlap within their own unique Venn diagram inside of fashion. This exploration I’ve appointed myself is an exploration into what the Spanish founded brand would look like within the context of an abstracted coastal sub-Saharan context for its S/S runway show. Tiled digital screens of on-location vignettes further immerse guests into space beyond a specific time. A space existing without context of a specific history tends to leave an air of futurism on the table for guests to lose themselves in the optimism of where the collection will land; especially as they file into the space and the show eventually begins.