HYPEBEAST x New Balance Event, February-March 2024 - IRL Experiential Panels, Art Courses & Parties

New Balance’sSounds of an Icon series showed love to East Coast cities that have driven culture and the streetwear space for decades. The brand’s renowned 990 model, “the people’s sneaker,” took off after its initial introduction in 1982. But much of the 990s success is owed to the major stylish cities that put it on the map: Philadelphia, Washington DC, and Baltimore.

The Sounds of an Icon series highlighted three multidisciplinary creatives within these impactful cities through digital soundscape experiences, showing their dedication to honoring their cities’ influences. Then, New Balance traveled to each city to welcome local artists, tastemakers, and more into IRL gallery spaces and workshops, bringing these immersive digital experiences to life.