HYPEBEAST x Afterpay Event, February 2024 - Experiential Pop-Up

During New York Fashion Week, Afterpay hosted a panel at Hypebeast’s 41 Division St. location on February 13, bringing together industry experts, influencers, and fashion tastemakers to discuss the rise and ongoing evolution of drop culture. Moderated by SHAVONE, musician, founder, and technology executive, the panel continued the conversation of Afterpay’s Dropshop initiative. Through the program, the financial platform allows exclusive drops and limited edition releases to be more accessible to the general public through their shopping app, empowering buyers financially by providing flexibility and choice at checkout.

The panel featured Round Two co-founder and owner of Luke’s NYC, Luke Fracher, Creative Director of Extra Butter, Bernie Gross, and Christine Kapp of Afterpay. “The fashion and footwear spaces are no stranger to a drop,” SHAVONE expressed, kicking off the conversation. Throughout the event, the panelists discussed accessibility within drop culture, what makes an effective drop and the future of limited or exclusive releases.