BRANDON BLACKWOOD NYFW EXPERIENCE, JULY 2024

This brief is created as a proof of concept for development toward an IRL, public-facing event for consumers & select guests in NYC. This activations true intent is to curate and immerse new and familiar consumers further into the BB experience.  The event will be a trendy, elevated “club fair” with programming that will flaunt greatness & inspire limitlessness. 

An immersive ‘collection viewing’ & private dinner moment that engages not just event guests, but the online BB audience. Offering this opportunity to see fashion excellence from the lens of their fav industry minds benefits all parties with U.G.C. following as the event unfolds.