HBX x Amazon Echo, July 2024 - Experiential Echo Frame try-on & HBX Archive Displays

Fashion, technology, and community came together under one roof at the Luxury Stores at Amazon and HBX Archives event in New York City. On June 28, the partnership’s Amazon Echo Frames exhibition opened, inviting guests to experience an immersive showcase spotlighting the future of eyewear through the innovative Echo Frames and the stylish Carrera Smart Glasses with Alexa. This highly anticipated event brought together fashion and tech enthusiasts, encouraging interaction and community through a lively launch party and public pop-up experience.

For the exhibit, Hypebeast curated three captivating displays for the immersive gallery, blending Echo Frames with a mix of new and preloved garments and accessories, all exclusively selected by HBX Archives. These displays highlighted the harmonious synergy between fashion and technology, emphasizing themes of collaboration, craftsmanship, and technology. “Collaboration” featured the Carrera Smart Glasses with Alexa paired with the Junya Watanabe Man x Innerraum Berlin AW23 tailored jacket, while “Craftsmanship” connected the Amazon Echo Frames with the Proleta Re Art Boro denim. The theme of “Technology” showcased another pair of Amazon Echo Frames alongside the Takahiromiyashita theSoloist AW2018 flight jacket. The gallery not only showcased the aesthetic appeal of the Echo Frames and Carrera Smart Glasses but also demonstrated their practicality and versatility, further bridging the gap between high fashion and wearable tech.